I build the rules, not just the artwork. The idea is to leave behind a system your team can keep using months later without having to call me every time something new comes along.
Hi, I’m Luke.Product Designer by trade,Art Director by habit.
10+ years building products, brands and campaigns, using AI across the creative process to move faster without outsourcing the thinking.
Selected work.
Nice to meet you.
I’m Łukasz. I’ve spent over ten years working across design and creative, usually somewhere between the big idea and the details that make it actually work.
I like complicated problems, clear systems and work that has a reason to exist.
Dashboards, portals, booking flows and all the other screens that become part of someone’s routine. Small improvements matter when a screen gets used thousands of times.
I use AI where it genuinely gives the work more range or the process more speed. The decisions stay human: what matters, what works, what gets cut, and why.
Who trusted me.
A selection of the teams I've worked with over the last decade.
